LasVegas.com Spec Ad Campaign
Current Campaign: A man named LasVegas.com gets mistaken for a website.
Alternate Campaign: What is stopping you from going to Las Vegas at any moment? Las Vegas is synonymous with a good time. Everyone knows that. Whatever small shred of responsibility you feel to not go, save money, play it safe that's the feeling that needs to be targeted and turned.
Print Ads:
Commercials:
Online/Social Media Campaign:
Twitter and Facebook Campaign:
- Encourage users to share stories of there #GoHaveFun moments. Retweet/Promote the best ones. Possible giveaways.
- Sample Tweets:
Is your boss your best friend? #GoHaveFun
Have something to look forward to besides that big meeting. #GoHaveFun
Netflix will be there next weekend. #GoHaveFun
Website Takeovers:
- Highly trafficked industry related websites (Deadline Hollywood, Bloomberg, etc.)
Copy: You've worked very hard, reward yourself…
Just go have fun - LasVegas.com
- Entertainment style website, (US Weekly, Esquire, TMZ, etc.)
Copy: You could live your life to the fullest too...
Just Go Have Fun - LasVegas.com
Company Website:
Include “Go Have Fun” testimonials on the website – encourage interactivity with users sharing there most interesting and fun Las Vegas stories, promote the best stories each week – opportunity for something in this crowd sourced material to go viral.